Madhouse

Wendy’s Times Square NASDAQ Screens

admin — Wed, 08 Feb 2012 23:17:54 +0000

mad.house recently teamed with the Kaplan Thaler Group’s digital creative Rob Baumgartner & Producer Andy Cornelius to create an out of home barrage of messaging in NYC’s Times Square, for Wendy’s Facebook T-Shirt design contest. Synchronously sprawled across 14 monitors of the NASDAQ/Reuters array – some 13 stories high – mad.house partner Rob Tortoriello cast & directed live action talent with mad.house videographer Andrew Pulaski. mad.designers Taso Theo, Pat Boie & Silke Fleming created the pantomime inspired fun visual messaging. The contest and event kicked off January 30 in midtown.

Additional Featured Work:

Speed Stick PH Active

admin — Wed, 11 Jan 2012 22:52:37 +0000

Speed Stick PH Active

admin — Wed, 11 Jan 2012 22:38:05 +0000

Speed Stick PH Active

admin — Wed, 11 Jan 2012 18:35:55 +0000

mad.house was once again pleased to collaborate with Y&R Exec. Producer Fernando Ortega and Producer Edward Joyce to create this most recent, futuristic installment of the Lady Speed Stick / Barbara Blade campaign.
The :30 spot slated for international release shot entirely on green screen, is a stylized Orwellian homage, showcasing Lady Speed Stick’s unique ph activated antiperspirant.
Working with Director Henry Mezait of Fight Films in Argentina and Y&R NY art director Anna Lam, mad.house editor/partner Rob Tortoriello and VFX supervising artist Taso Theo created a complete 3D environment from pre-visualization through final composites for every scene.

Behind the Scenes:

Additional Featured Work:

Aloft Hotels

admin — Thu, 05 Jan 2012 15:57:36 +0000

Aloft Hotels

admin — Wed, 30 Nov 2011 21:35:11 +0000

michael vaingauz reel

admin — Sat, 26 Nov 2011 00:00:00 +0000

Designer Silke Fleming

admin — Thu, 27 Oct 2011 16:53:18 +0000

Designer Leah L’Esperance

admin — Thu, 27 Oct 2011 16:18:47 +0000

MRM

admin — Thu, 27 Oct 2011 15:58:07 +0000