DIGITAL SIGNAGE:
Working directly with Footlocker, mad.house created a series of original holiday themed animations. From Thanksgiving to New Years, the animations played on the Footlocker In Store network, appeared on the Footlocker You Tube channel and on large public displays like the CBS Super Screen in Times Square, NYC. traditional holiday tunes were recorded with rewritten lyrics to feature sports & apparel themes. The media was created to communicate with and without audio.
