mad.house was once again pleased to collaborate with Y&R Exec. Producer Fernando Ortega and Producer Edward Joyce to create this most recent, futuristic installment of the Lady Speed Stick / Barbara Blade campaign.
The :30 spot slated for international release shot entirely on green screen, is a stylized Orwellian homage, showcasing Lady Speed Stick’s unique ph activated antiperspirant.
Working with Director Henry Mezait of Fight Films in Argentina and Y&R NY art director Anna Lam, mad.house editor/partner Rob Tortoriello and VFX supervising artist Taso Theo created a complete 3D environment from pre-visualization through final composites for every scene.
Behind the Scenes:
