In collaboration with Chicago ad agency Two By Four, mad.house recently edited and designed Wrangler’s new Retro Jean campaign featuring country music star Jason Aldean. The spots capture the energy and excitement of his current sold out concert performances.
mad.house editor Jason Howe selected iconic moments from the six camera, format-variable HD shoot to create a thrilling, high-energy cut. With the assistance of the mad.house design team – designer/animator Silke Fleming and colorist Taso Theo – the spot was then given a bold animated title treatment and lively, vivid color correction, perfectly complementing Wrangler’s stylish, modern-rustic aesthetic and the exuberance of Jason Aldean’s performance.
